Here a few print screens of my development throughout this project. Each logo is different and was all edited trough photoshop and publisher. I changed the saturation on one logo. I altered the size in another and changed the colouring to an old school 'sketch book' to give the company an edge.
Draft 1
Draft 2
This is the second draft, after receiving strict criticism from my client I knew this wasn't the approach they were looking for. I began to brainstorm again and had to think what else I could do! For this design I still wanted to carry out the old school look, however this wasn't something my client was interested in as they felt it didn't represent them as a company well.
Draft 3 (final product)
This was my third and final design which the company loved. They felt it was very simple but was eye catching as the new black outline captured peoples attention. I kept the font size the same as I felt that was an appropriate size and so that most people could read it clearly. This design ended up being the chosen one and the company was pleased with the outcome. The company felt that this would work well on their website and on a business card as it was a rectangular shape that would fit onto a business card.
Feedback
My feedback given from the client was done via email as well as several phone call conversations that took part throughout the duration of this project. I would send out all my drafts and the client called back days later explaining what was appropriate and what I could improve on to fir their needs.
As well as client feedback I also received feedback from my class mates who continuously gave back constructive criticism This helped me a lot as I was able to alter things using the professional software to make my product good enough to present to the client.
Review powerpoint
Here is a brief summary of my process throughout this project. I presented this in front of my class and reviewed the whole process and development.
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